Swimart franchisor, Waterco, celebrates 40th milestone


Swimart franchisor Waterco Limited (ASX:WAT) is marking its 40th milestone by reflecting on the tenacity that saw it survive everything from shoestring budgets and factory fires to a global economic crisis and ongoing pandemic.  

Starting in 1981 selling PVC pipes in Sydney with three staff and one truck driver, Waterco now operates one of Australasia’s biggest — and oldest — pool and spa networks.

Since opening its first store in 1983 in the Sydney suburb of Killara, Swimart has evolved into a trusted brand with 77 franchise partners located across Australia and New Zealand. And while many franchisees have struggled to keep their businesses afloat during the pandemic, those in the pool industry have thrived.

“International travel restrictions and domestic border closures have fuelled a renewed focus on home improvements, as consumers invest in installing a pool rather than taking a holiday,” says Swimart national marketing manager, Nathan Hallahan. Despite facing a number of industrial, economic and environmental challenges, Waterco founder and CEO, Soon Sinn Goh says the company continues to innovate, expand and diversify. 

“We celebrate our 40 years in business in a position of strength, having survived recessions, economic downturns, two factory fires and one pandemic,” he explains.

Waterco is known as a dominant player in the international swimming pool and water treatment sectors, which Goh attributes to the company’s innovative engineering and efficient manufacturing processes. 

“This enables us to deliver high quality, durable products to over 40 countries around the world,” he says. “Thanks to our loyal staff, customers, investors and Swimart franchise partners, we are now able to proudly position ourselves as a successful Australian company competing effectively on a global scale with the major players in each of the international markets in which we operate – many of which are significantly larger than Waterco.”