Sydney Showcases Strength of Franchising Industry
In a show of strength, the franchising industry was out in full force at the Sydney Franchising & Business Opportunities Expo last weekend at ICC Sydney Exhibition Centre.
Exhibition Director Tim Collett says this first show for the year was a triumph, with dedicated visitors still eager to attend, despite challenges posed by the ASEAN Summit held at the Convention Centre next door.
“The quality of visitors was exceptionally high; we found there was great interest from people seeking to start or grow their small business,” he says. “It is important to remember that franchising is the backbone of this country. It employs hundreds of thousands of people, provides essential services to the community and helps everyday Australians get into their own business.”
The Expo reflected the diversity of franchise business opportunities available, from recognised brands such as Clark Rubber, Signarama, Aussie Home Loans, Bakers Delight and Jim’s Group; to newer concepts like Lock & Roll, D-Sign Interiors, Stretch Studio and My Ride cycling stores.
International brands making their Australian debut at the show included Bodystreet, Nathan’s Famous, Jon Smith Subs, Dippin’ Dots Ice Cream, Rodan & Fields, Miniso and a wide range of brands from Taiwan.
Soul Origin had a large presence near the entry to the show and the company’s head of property and recruitment, Phill Tucker, says it was an effective way to raise awareness and expand the business. “This is our first Expo and we had 80-plus applicants, so it was a great weekend for us.”
As always the seminar program was a highlight of the show, with keynote presentations from high profile franchisors John O’Brien from Poolwerx and Jim Penman from Jim’s Group, as well as industry expert Jason Gehrke and business coach Jane Challinor.
Sterling Simpson was thrilled to meet Jim Penman and get a free signed copy of his latest book. “There is a great energy at this show, I have found it so uplifting being here and meeting successful people,” he comments. “I am a carpenter, and I have always wanted my own business, so I’m here to get some ideas.”
Exhibition Manager Fiona Stacey says while it’s important to research online, nothing can replace the value of meeting someone face to face. “We also find that exhibitors benefit from networking at the show with like-minded people, and from getting a good feel for the market in each state.”
The Sydney Franchising & Business Opportunities Expo is the first in a series of four expos held annually around Australia. The next show is in Perth on 6 May, followed by Brisbane 21-22 July, and Melbourne 25-26 August.
Fiona Stacey says organisers are now gearing up for a one-day boutique show at Crown Perth on 6 May. It will feature a mix of local Western Australian franchisors and advisors, as well as new and well-known national brands. Free pre-registration is available online for this show, and exhibitor space is selling out fast.
For information about exhibiting in any Franchising & Business Opportunities Expo, contact Fiona Stacey by email email@example.com or by phone 03 9999 5464.
2018 Diary dates:
Perth: 6 May at Crown Perth
Brisbane: 21-22 July at Brisbane Convention & Exhibition Centre
Melbourne: 25-26 August at Melbourne Exhibition Centre
Information and visitor pre-registration is available at www.franchisingexpo.com.au.