Business Franchise Australia


Takes The Cake – Expert Agencies Appointed to Support The Cheesecake Shop’s Growth Strategy

The Cheesecake Shop has appointed four expert creative, media, PR and marketing agencies to support its marketing team as ambitious expansion and growth plans continue to roll out nationwide.

The agencies appointed are Elevencom, to enhance brand and creative; Wavemaker, to advance the digital and media strategy; Aruga, to hone engagement through strengthening public relations, reputation and communications; and The Marketing Lab, to cultivate enhanced opportunities and local area marketing support for franchisees.

“The appointment of these agencies will enable us to increase quality outcomes for our customers and franchisees as we continue to expand our reach across Australia and New Zealand,” Ms Barnes said.

“As leaders in their respective industries, the agencies will act as an extension of our marketing team helping to set the brand up for our next decade of growth.

The Cheesecake Shop is committed to continually improving the overall customer experience as it builds on its well-established reputation for quality baked products.

“We are really excited to welcome these new agencies to The Cheesecake Shop family – it’s certainly been a busy start to the year appointing and onboarding!

“As The Cheesecake Shop enters an exciting period of change, we can’t wait to share what we have been working on behind the scenes; innovating and building on our offering,” Ms Barnes said.

Independently owned and operated by skilled franchisees, The Cheesecake Shop is synonymous with immaculately presented, hand-crafted delicious cakes loved by generations of Australians and New Zealanders.


For more information about The Cheesecake Shop, visit