Australia and New Zealand’s much loved sweet treat franchise, The Cheesecake Shop — continues to show resilience and growth, recently expanding its philanthropic efforts through a partnership with Make-A-Wish® Australia and New Zealand.
The company’s latest fundraising initiative, launched through its 200+ franchise network, is aimed at supporting critically ill children, like six-year-old Quinn, who dreams of flying with a unicorn.
Beyond making wishes come true, The Cheesecake Shop has seen remarkable success in the challenging economic landscape. While many businesses struggled, the brand has flourished by leveraging strong franchise support, high customer demand, and innovative campaigns.
Scott Bush, CEO of The Cheesecake Shop, attributes the company’s success to its franchise model, which offers a proven business framework.
“Our franchisees are at the heart of what we do,” said Bush. “Their ability to adapt and stay connected with their communities has been crucial to our sustained growth.”
To support Quinn’s wish, the company introduced limited-edition Unicorn Cupcakes, a delightful product available nationwide and in New Zealand, that franchisees could not wait to roll-out in support of Quinns Wish. For every cupcake sold, $1 is donated to Make-A-Wish.
With ongoing success in both franchise development and customer engagement, The Cheesecake Shop demonstrates that a blend of innovation, community-driven initiatives, and strong franchisee support is a recipe for growth.
For more information on franchising opportunities, visit cheesecake.com.au/franchise.