Australian fitness brand Rebalance has just relaunched with a vibrant new look – updating not only its brand identity and digital appearance, but also elevating it’s in-studio experience. As the brand embarks on a journey of growth and expansion, with goals to franchise in key locations across the country, this month Rebalance reveals a bold, fresh, and dynamic aesthetic to convey a sense of movement and energy in the highly competitive fitness market.
With studios currently across ACT, NSW, QLD and VIC, Rebalance is priming itself to be ready for franchising to make its balanced approach to wellness accessible to more people. The brand has developed a comprehensive franchising model that will be supportive, efficient, and profitable for franchisees.
The inspiration behind the rebrand can be summed up in one word – vibrancy. As a brand operating in a highly competitive space that includes Pilates, reformer, yoga and barre, Rebalance knew that it needed to make a bold statement to stand out from the crowd. The result is a stunning new identity that reflects the energy and vitality of its offering.
The old red and orange logo has been replaced with a sleek, modern logo that incorporates vibrant colours and a striking brand mark to convey a sense of movement and energy. The typography is now clean and modern, with a bold typeface that displays confidence and strength. To match, the new colour scheme throughout the studios is bright, bold, and eye-catching.
With a renewed focus on community and connection, the brand refresh needed to transform Rebalance studios into an entirely new experience, elevating its services to another level. Facilities now include state-of-the-art reformers and other cutting-edge equipment to ensure that member workouts are as effective and efficient as possible, while exuding vibrancy, energy, and excitement.
As the brand moves into franchising, game-changing technology will be at the forefront. Rebalance has implemented ‘KeepMe’, an AI platform that empowers franchisees to increase revenue at every stage of the membership journey – from attracting and converting new members, to keeping them around for longer and providing them with services that they love.
Gordon Martin, General Manager, Chain Collective Group (parent company of Rebalance) said, “We are proud to also provide franchisees with a bespoke, company-owned data and performance software system, The HUB. Not only does this solution drive accountability and productivity, but it also provides an abundance of valuable insights and analytics to franchisees. We believe The HUB is invaluable for those looking to take their operations to the next level and are excited to see how they can leverage the platform to improve their outcomes.”