One of the west’s most dynamic business leaders, Poolwerx’s Tony Campbell, has taken out the Field Manager of the Year award for Western Australia at the annual Franchise Council of Australia WA Excellence in Franchising Regional Awards for 2017.
The award comes after a challenging year that saw Tony and his 19 Poolwerx Franchise Partners achieve notable sales growth, notwithstanding the downturn in the WA economy.
Through the adoption of a number of innovative sales and marketing initiatives, Tony helped his West Australian group achieve growth just shy of six percent – a four percent improvement on the previous two years.
“We’ve made a point of not trying to do the same things we’ve been doing the last ten years,” Tony said. “The environment has dramatically changed and we’re now in unchartered waters so this requires new thinking.”
Tony said the win, while very welcome, came as a complete surprise.
“I was really just there for the steak!” Tony joked. “I honestly thought my chances were pretty slim considering the kind of competition I was up against. I was humbled and shocked when they read out my name – I hadn’t even prepared a speech!”
Tony’s unassuming nature may be part of the reason why he scored a 77 per cent satisfaction rating in Poolwerx’s annual internal Franchise Partner survey. This percentage equates to Franchise Partners being ‘very satisfied’ with the level of Tony’s service and places him well above the franchise industry benchmark.
“Coming from a business development background, I have a strong focus on achieving growth,” Tony said. “I work closely with each of my Franchise Partners to develop the tools they need to achieve their goals. I also think helping Franchise Partners find confidence in their own skills and abilities is key to achieving growth as a group.”
With the state win under his belt, Tony now qualifies as a finalist in the MYOB FCA National Excellence in Franchising Awards to be held on the Gold Coast in October as part of the National Franchise Convention.