Business Franchise Australia


Why Now Is The Best Time To Get Into Franchsing

Franchising has become an increasingly popular business model in Australia, with a 1.5% increase in market size last year, surpassing $173bn according to IBISWorld. A growing number of aspiring business owners are showing interest in purchasing a franchise since the economic uncertainty of the pandemic.

Subsequent rising consumer physical and mental health consciousness is boosting the gym and fitness industry expansion, making it the perfect time to purchase a franchise with one of the top 4 companies driving market share, Viva Leisure – particularly its largest division, Plus Fitness, which currently operates 200+ locations in Australia, New Zealand and India.

Following steady success since its beginnings in 2011, Plus Fitness recently reinvented its brand and club fit out, offering members an enhanced experience in a highly competitive market. In 2022 40% of franchisees adopted the refit and the resulting growth in member numbers increased revenue by $1/week, equating to +$7m/year, making it the perfect time to consider purchasing a franchise.

When deliberating franchising options, it is important to understand business operations and ongoing support offered. Compared to other gym models Plus Fitness offers low entry and ongoing costs, a low staffing model, world-class business systems and the best membership deals, which are key to attracting and retaining customers during a cost-of-living crisis.

Plus Fitness is committed to supporting its franchisees with a network of proven and trusted suppliers to design and fit-out clubs, a designated business performance manager to aid startup and continue to nurture franchisees throughout their journey, and a marketing team to elevate their club from both national and local levels.


Want to know more about opening your very own Plus Fitness? Please visit