Business Franchise Australia


World’s Largest Pilates Brand Opens First Studios in Australia.

Club Pilates have opened their first three studios in Australia, bringing the leader in Pilates to life across three locations: Sippy Downs, Brisbane Metro North, and their first franchised location in Noosa.

Club Pilates is set to benchmark the Pilates experience in Australia by delivering a premium studio experience, world-class equipment, and the highest qualified instructors in the country.

The Club Pilates Australian Master Franchise Agreement was signed in February 2020 and marks the 11th country the brand will operate in.  The brand has almost 700 locations open across the globe and are part of parent company Xponential Fitness, a curator of leading fitness brands across each vertical in boutique fitness. 

Club Pilates is ranked #69 in the Global Entrepreneur Magazine’s renowned 2020 Franchise top 500 list. 

“We are honoured to be part of a global brand that has the heritage to provide franchisees with such an established executive model. It’s a world-class franchise offer in terms of education, marketing, sales capability, and operational excellence,” said Club Pilates Australia CEO Brendan James.

The group has begun identifying key ‘A’ grade locations for Club Pilates studios and is currently dealing with several interested strategic parties looking for both single and multi-unit development areas.

Founded in 2007, Club Pilates is the largest Pilates brand by number of studios, designed with the vision of making Pilates more accessible, approachable and welcoming to everyone. Based in Irvine, CA, Club Pilates has appeared in both Entrepreneur Magazine’s Franchise 500, Fastest-Growing Franchises, and Inc. Magazine’s Inc. 5000 lists five years running. Club Pilates offers extensive training certification for its instructors. Its 500-hour training program includes instruction on Pilates, barre, Triggerpoint, and TRX Suspension Trainers.