On your marks, get set, Rock, Pop and Go!

Choose It. Mix It. Smash It. Love It… and you could ‘POP’ around town in a brand new Fiat 500 Pop

Ringing in the new year in true Cold Rock style, the iconic Australian Ice Creamery is giving its customers the ultimate chance to sit in the driver’s seat and ‘POP’ around town this summer, sporting some hot new wheels, while dreaming up their very own custom-designed Cold Rock Combo.

Officially kicking off on Monday, 12th January, Cold Rock Ice Creamery is calling ice cream aficionados far and wide to get behind the wheel to create and then name their ultimate Cold Rock Ice Cream and Mix In combination, for the chance to win an ice cream-coloured Fiat 500 POP.

Valued at over $17,000, the prize means that by enjoying your favourite Cold Rock Combo and dreaming up your own cool-treat creation, you’ll not only be tantalising your tastebuds this summer, but also given the chance to drive away with a sweet new ride.

So, what weird and wacky Combo will you dream up? How about Coconut ice cream smashed with Bounty, Sponge Cake and Strawberry Jam, aptly named the ‘Great Australian Bite?’ Or Dark Chocolate ice cream with Kit Kat, Chilli and Tobasco, dubbed ‘Some Like it Hot!’ or perhaps Salted Caramel ice cream with Maltesers, Popcorn and Corn Chips for ‘Licks at the Flicks.’

The choice is yours… and what you decide to name your Cold Rock Combo is also part of the winning recipe!

Open to all customers purchasing any Cold Rock Ice Cream product between 12th January and 1st March 2015, eligible entrants will receive a Rock, Pop and Go entry card with a unique code. Customers must then use this to enter via a custom-built application housed on the Official Cold Rock Ice Creamery Facebook page www.facebook.com/OfficialColdRock. This is where all the fun happens - dreaming up and naming your ultimate Cold Rock Combo Creation!

The prize will be awarded to the most original and creative Cold Rock Combo. But remember, it has to be tasty too!

Cold Rock CEO Stan Gordon is thrilled to continue offering Cold Rock customers the chance to choose their own dessert, and in turn, create the recipe to success.

“Cold Rock’s USP (Unique Selling Point) is that we let our customers create the recipe for their unique ice cream and Mix In creation that is to their own, and exact liking. The Summer Competition is no different, except we really are letting our customers, and ultimately the winner, take the driver’s seat!

"We’re all about having fun, enjoying a treat and giving an unforgettable experience and the opportunity to be the decision maker … right down to the ultimate question this summer... What makes your perfect Cold Rock Combo?” he said.

One lucky winner will be drawn and announced on 10th March, 2015.

For full terms and conditions or further competition details visit www.coldrock.com.au or www.facebook.com/OfficialColdRock.