ZARRAFFA’S COFFEE DRIVE THRU EXPANSION CONTINUES
Forging ahead with plans to increase its drive thru locations, Australian-owned specialty coffee franchisor Zarraffa’s Coffee recently opened a new store in Pialba, Queensland.
The new Pialba store is owned and operated by experienced local franchisees Bec and Chris Bee, who first brought Zarraffa’s to Hervey Bay in 2009.
“We have long held a desire to operate a drive thru store in our hometown, understanding the need for greater convenience, and now locals will be spoilt for choice,” said Bec Bee. “Serving up our handcrafted coffee to more people, both in-store and on-the-go, is another chapter in our 11-year journey with Zarraffa’s.”
Zarraffa’s CEO Marne Sheldon said that after introducing their drive thru model over a decade ago they have been keen to increase their store footprint in suburban areas. The company has plans for at least two more store openings before the end of the year, with a larger program of expansion to come.
“After weathering the effects of COVID across our territories, it’s a great feeling to be able to implement our expansion plans across Queensland, New South Wales and Western Australia,” said Sheldon.
“Bec and Chris are part of our franchise family who have worked hard during recent years to build a solid business with loyal customers, all while keeping their team employed. It is hugely rewarding as a business to see them take this next step.”