Zarraffa’s Coffee Fires up Multi-Million Dollar Roaster

 

In order to meet the growing demands of a coffee-loving market, Australian-owned and operated coffee franchisor, Zarraffa’s Coffee, has today launched a five million dollar enhancement to its roastery operations on the Gold Coast.

The Minister for Small Business, the Hon Bruce Bilson, along with Federal MP for Fadden, the Hon Stuart Robert, were on hand to officiate the ribbon cutting on the new Chinook 50Kg Air Flow coffee roasting system.

Mr Billson said Zarraffa’s Coffee expansion was evidence there are green shoots in our economy and plenty of opportunity for businesses of all sizes to grow and prosper.

“Businesses like Zarraffa’s Coffee are the backbone of our economy and it gives me great pleasure to be able to help celebrate their success,” Mr Billson said.

Zarraffa’s CEO Kenton Campbell said the new addition reflected the increase in capacity warranted by the company’s 70 stores, in order to keep up with customer demand.

“We have always roasted our own beans and since opening in WA in 2012, and more recently in north Queensland, there has been a need to ensure we can meet the coffee requirements of our stores day in and day out,” said Mr Campbell.

Mr Campbell believes the company’s drive thru operation and convenience, in addition to the growth of store sites, has played a key part in the decision to expand the Roastery.

“We are looking to open another 20 stores in the coming 24 months in both our Queensland and WA territories,” said Mr Campbell.

“It is essential we are able to supply the same flavour and quality of coffee we have built our brand on over the past 18 years, and our Roastery is now fully equipped to accommodate this.”

Stuart Robert congratulated Zarraffa’s Coffee on its expansion and noted its long standing relationship with the local community.

“I think it fair to say that Zarraffa’s Coffee is now a local institution, one that has grown with the local community to be one of the great employers on the Gold Coast and throughout Queensland,” Mr Robert said.

The new roaster is located onsite at Zarraffa’s headquarters in Helensvale on the Gold Coast and has been constructed by Chinook Coffee Roasting Systems Pty Ltd.

The roaster was made from parts imported from Copenhagen but was entirely manufactured in Sydney and transported to Zarraffa’s, with the entire process taking over two and half years.

“This new roaster is a rotating fluidised bed hot air coffee roaster that will triple our current capacity. The roasting process used by this machine was invented in 1976 by a world renowned coffee authority, Michael Sivetz,” said Mr Campbell.

“At the end of the day it is about serving a great cup of coffee to each and every one of our customers, year round, and this investment ensures we can do this today and in the future.”

For more information go to: www.zarraffas.com