7-Eleven opened its 500th fuel store at Burpengary in Queensland on Thursday, bringing its total network size to more than 670 stores across Victoria, New South Wales, Australian Capital Territory, Queensland and Western Australia.
7-Eleven’s General Manager Retail Operations, Braeden Lord, said that the new store was one of 40 new stores the company will open before the end of 2017, including 20 in Queensland.
“We are experiencing solid growth in our network with 40 stores opening this calendar year, about half of those in Queensland. We have another approximately 40 stores planned for 2018. The combination of our customer focused convenience offer, quality Mobil brand fuels, and the wonderful team members in our stores, positions us well to continue to grow our network,” Mr Lord said.
Mr Lord said that the company continues to innovate to ensure it meets the needs of its customers and giving consumers choice was critical to achieving that.
“Our customers want choice and convenience, and we will continue to provide it for them. As a business we are investing to develop new products and services, and we also look for opportunities to work with our suppliers to bring new offers and innovations to the channel. It’s a real focus for us to not only offer the products and services consumers expect from us today, such as snacks, drinks and quality fuels, but also to be looking to what they might want from us in the future, such as food on the go including healthy options, and in-store services such as parcel lockers and digital products,” he said.
The new Burpengary store’s offer includes the innovative 7-Eleven Iced Coffee which lets customers make their own drink with freshly ground coffee and fresh cold milk, and the new 7-Eleven sushi range.
The company’s focus on providing choice in its quality food on the go offer will mean Burpengary locals can enjoy 7-Eleven’s handmade sandwiches and Krispy Kreme doughnuts delivered fresh every day, hot pastries, sweet treats and fruit, the famous $1 Coffee offer which freshly grinds the beans for each cup, the iconic Slurpee and Slurpee Zilched, and the brand’s full fresh food and convenience range.
Customers will also be able to take advantage of the company’s market leading fuel app to save when they fill up with quality Mobil brand fuels which are engineered to work harder and improve fuel economy for the consumer. The fully additised fuels include Supreme Plus 98, Extra 95, Special E10, Special Unleaded 91 and Special Diesel.
The 7-Eleven fuel App lets customers lock in 7-Eleven’s best local price, and then redeem it at any 7-Eleven store Australia wide within the next 7 days. Approximately 700,000 consumers have downloaded the 7-Eleven Fuel App and in the 18 months since its launch have saved more than $2 million.
“With so many innovation opportunities to explore to provide our customers with more choices, it’s a pretty exciting time to be part of the petrol and convenience industry,” Mr Lord concluded.