Garage Force Australia is set to transform the nation’s concrete coating and surface protection industry. As the exclusive Australian partner of Garage Force International—a proven U.S. brand with more than 250 thriving franchises—Garage Force brings world-class innovation, sustainability, and opportunity to local markets.
After years of testing and research, the Australian relaunch officially kicked off in July 2025. With three franchisees already signed and three more in advanced discussions, Garage Force is positioning itself for strong early growth.
A Superior Product for a Big Market
Concrete is the world’s second most-used product, but it comes with challenges. It contributes an estimated 6% of airborne silica dust, posing both environmental and health risks. Garage Force addresses this head-on with its advanced CycloSpartic™ technology—a breakthrough that is 20 times stronger than epoxy, low-maintenance, eco-friendly, and backed by a lifetime warranty.
From homes to commercial properties, Garage Force coatings protect, beautify, and add lasting value.
The Ideal Franchise Partner
Garage Force is seeking entrepreneurial, motivated individuals who want more than just a business—they want wealth, time, and flexibility for their families.
The ideal franchisee:
- Has a strong customer-service mindset
- Takes pride in high-quality workmanship
- Is committed to following a proven process and system
- Aspires to build multiple sites
As CEO Mike Peterson—who helped conceive and grow the Garage Force franchise model in the U.S.—explains:
“We’ve built a system where success is replicable. With the right people, we can scale quickly while maintaining quality and culture.”
Territories & Opportunities
Garage Force Australia is already establishing a footprint:
- Current: Newcastle/Hunter Valley (NSW), Gosford (NSW), Floreat (WA)
- In advanced stages: Gold Coast, Brisbane (QLD), Melbourne (VIC)
Available: Prime territories across Sydney, Melbourne, Perth, Adelaide, Hobart, Darwin, and regional centres in every state.
Why Garage Force Stands Out
- Environmental Responsibility – Reducing harmful dust emissions while extending the life of concrete.
- Premium Technology – CycloSpartic™ is unmatched in strength and performance.
- Lifetime Warranty – Long-term confidence for customers.
- Proven Systems – Automation, customer support, and robust processes.
- Franchisee-Centric Culture – “When you do well, we all do well.”
How Franchisees Are Supported
Garage Force Australia’s model ensures new partners are set up for long-term success:
- Comprehensive onboarding: Legal, accounting, insurance, and territory mapping
- Training & Education: In-person, virtual, and field-based learning
- Marketing & Branding: Personalised local campaigns, websites, CRM automation, and national branding
- Operational Support: Manuals, field visits, and technology tools
- Financial Mentoring: Cash flow planning, ROI modelling, and supplier access
- Community: Peer collaboration, national recognition events, and continuous training
The Road Ahead
- By December 2025: 10 franchises launched
- By late 2026: 25 franchises nationwide
- Five-Year Vision: 60+ profitable franchisees across Australia, recognised for innovation, environmental leadership, and customer service excellence
Garage Force also plans to establish a dedicated education and logistics facility, corporate accounts to drive franchisee revenue, and integrated vocational training (Certificate III in Surface Preparation/Coatings) to upskill teams and raise safety and sustainability standards.
Advice for Potential Franchisees
Before joining, Garage Force encourages candidates to evaluate:
- The ROI potential
- The support structure
- Whether the culture aligns with their values
Success, they emphasise, comes from commitment and consistency. The system works—but only if you work the system.
Motivation & Recognition
Garage Force franchisees are motivated and supported through:
- Ongoing coaching, mentoring, and robust training
- Quarterly performance reviews and KPI benchmarking
- National recognition events and peer learning opportunities
- Continuous upskilling to build confidence and capability
A Future Built to Last
With a global brand behind it, an innovative and eco-conscious product, and a leadership team committed to franchisee success, Garage Force Australia is on track to become a household name by 2030.
For the right entrepreneur, it’s more than a franchise opportunity—it’s a chance to be part of a movement that combines business growth, environmental responsibility, and community success.