For many, business is about more than success, it’s about making a difference. Few industries embody that dual opportunity quite like aged care, where a growing demand for quality home support meets the profound reward of changing lives every day.
For Senior Helpers Australia, that blend of purpose and performance has been at the heart of its mission since the beginning. The organisation has become one of the country’s most trusted names in home care, providing compassionate, professional support to seniors and people living with disabilities. Now, Senior Helpers is inviting more Australians to join the journey as franchise partners.
Established internationally in 2002, Senior Helpers has grown into a global leader in professional home care, operating across the United States, Canada, and Asia-Pacific. Since its Australian launch in 2011, the organisation has been on a mission to transform how Australians age with services designed to support clients in living independently, safely, and happily at home. Now the Master Franchise Owners, Managing directors Kylie Hamilton and Jonathan Jeynes provide the support and training to aid other franchise owners to success all over Australia.
From chronic disease management and dementia care to disability support, companionship, and respite care, Senior Helpers delivers a broad range of services that meet people where they are, both physically and emotionally.
Managing Director Kylie Hamilton says the company’s growth has been driven by one core tenet: the human side of the business.
“Australia’s ageing population is growing rapidly, and most people want to stay in their homes for as long as possible,” Ms Hamilton says.
“Senior Helpers exists to make that possible, not just through professional, reliable care, but through a human connection that makes clients and families feel genuinely supported.”
For those seeking to build a meaningful business, that connection forms the foundation of the Senior Helpers franchise model.
A Growing Industry and Demographic
By 2050, one in five Australians will be aged over 65, according to the Australian Institute of Health and Welfare. This demographic shift, paired with new government reforms like the Support at Home Program launching in 2025, is reshaping how aged care services are funded, accessed, and delivered.
Home-based care is an expanding space, and Senior Helpers franchisees are positioned right at the centre of that growth.
“It’s a rare opportunity where doing good and doing well go hand in hand,” says Managing Director Jonathan Jeynes.
“We’re looking for franchisees who are business-savvy but also community-minded – people who want to build local connections and know that every day, their work makes a tangible difference.”
Senior Helpers provides each franchise partner with the operational framework, national brand recognition, and continuous training to build a sustainable business in their own community.
Proven Business Model and Ongoing Support
Senior Helpers franchisees don’t start from scratch. The company’s internationally developed care programs and systems provide an established foundation to operate with confidence from day one.
Among its programs are:
- Senior Gems®, a pioneering dementia care program developed in partnership with leading dementia care experts, which trains carers to understand and respond to the unique needs of clients living with Alzheimer’s and dementia.
- Parkinson’s Care, an evidence-based support program tailored to individuals living with Parkinson’s disease, helping to improve mobility, independence, and wellbeing.
These programs, combined with continuous training opportunities, empower franchisees and their teams to deliver exceptional care while maintaining high clinical and ethical standards.
Senior Helpers’ dedication to supporting franchisees includes guidance across all facets of the business. Each franchise also benefits from national advertising campaigns, digital marketing support, and operational mentorship to help them grow within their local market.
“Our role is to make sure every franchisee feels confident, connected, and capable,” Ms Hamilton says.
“When they succeed, our clients benefit – and that’s what drives us.”
More Than a Business
While many join Senior Helpers for its robust business model, most stay for something deeper. The franchise attracts people who are drawn to helping others, whether they have prior experience in healthcare or are looking for a purposeful career change.
Franchise owners also report high personal satisfaction, knowing their work helps people continue to find joy in life.
Built for the Future
With more than a decade of experience in Australia and two decades internationally, the brand’s commitment to quality and compassion remains unwavering.
Every franchise opened means more people cared for, more families supported, and more communities strengthened.
The Opportunity
Senior Helpers is currently welcoming expressions of interest from franchisees across Australia, particularly in regions where demand for in-home support is high.
Franchisees receive comprehensive onboarding, staff training, and ongoing business mentoring as well as the support of a national network united by a shared mission to help Australians live well at home.
It’s an opportunity to own a business that delivers both profit and purpose.
To learn more about franchise opportunities with Senior Helpers Australia, visit www.seniorhelpers.com.au/franchise