After more than 30 years of helping Australians get things where they need to be—across the street or around the world—PACK & SEND is entering a new chapter. This isn’t about changing who we are—it’s about moving forward with purpose. It’s a confident evolution, one that strengthens our commitment to dependable, customer-focused logistics while presenting a Brand that better reflects who we are today—and where we’re going next.
From our beginnings in 1993, PACK & SEND has been built on one powerful idea: to take the stress out of sending. Over the decades, the Company delivered that promise to businesses and consumers alike through expert packing, reliable service, and flexible solutions across a national network of passionate Franchise Partners.
Now, with a refreshed brand identity that has launched to market in April 2025, PACK & SEND is reinforcing its reputation with a modernised look and feel—while staying true to the ‘no limits’ mindset that has driven success over the decades..
A Natural Next Step
PACK & SEND’s brand evolution isn’t about change for change’s sake. As Nicholas Woodward, our Country Manager, has emphasised, this is not a pivot—it’s a progression.
“This refresh isn’t about rewriting who we are,” says Nicholas. “It’s about better expressing what we’ve always stood for: trust, quality, and making things easy for our customers. We’re offering the same great service we always have—just with renewed energy and a clearer, more consistent identity.”
Our new logo, visual identity and core message—“The way logistics should be done”—bring this to life. Designed to reflect a confident, professional and customer-first mindset, the refreshed branding will roll out across every customer touchpoint, from vans to signage, uniforms, web and social channels.
At its heart, the Brand Evolution represents the main purpose of reducing friction in logistics: “we pack with precision, send with confidence, and handle everything in between.”
Designed for the Future of the Network
In a world where customer expectations are rising and digital experiences shape every buying decision, standing still is not an option. PACK & SEND’s brand refresh is grounded in detailed research and market insight.
The Company partnered with strategic branding and customer insight agencies to explore how people perceive PACK & SEND today—and what they expect from logistics providers in the future.
Crucially, this evolution is also about supporting PACK & SEND Franchise Partners—with better tools, unified messaging, and a brand they can be proud to represent in their local markets.
Ultimately, Franchise Partners remain the face of PACK & SEND. Their commitment, local knowledge and day-to-day excellence are what set PACK & SEND apart. This brand update will empower them with modern, flexible assets that help them grow their businesses and deliver exceptional service.
Meeting the Moment in eCommerce
The PACK & SEND brand refresh comes at a time of major change in Australian eCommerce. According to the latest reports, Australians spent a record $69 billion online in 2024. That number is set to grow, especially among Millennials and Gen Zs—audiences who prioritise speed, flexibility and personalisation.
These same shoppers also say delivery experience is the number one factor in earning their trust—and PACK & SEND is perfectly positioned to deliver on that expectation.
A tailored, customer-first approach is exactly what consumers (and their favourite brands) are looking for. And with our upgraded brand tools, streamlined customer touchpoints, and national network of service centres, PACK & SEND is ready to scale our strengths in the moments that matter most: at the checkout, at the counter, and at the doorstep.
“Everything Taken Care Of”
Our updated brand promise—“Everything taken care of”—goes deeper than just logistics. It speaks to our desire to give customers complete confidence. Whether they’re sending a urgent parcel or managing a high-volume eCommerce marketplace, they know we’ve got their back.
It also reinforces a key insight from our research: customers aren’t just buying a delivery—they’re buying peace of mind. PACK & SEND’s evolved identity ensures our brand reflects the trust and care we deliver every day.
What’s Next
The brand evolution was officially launched to market in April 2025.. Over the following months, the rollout will extend across our national footprint, helping every Franchise Partner bring the Brand Evolution to life.
We’re also investing in new signage, updated uniforms, refreshed marketing collateral and digital assets—including enhanced store pages and templates for local area marketing.
It’s a major milestone, but it’s also just the beginning. Our long-term ambition remains clear: to be Australia’s most dependable and dynamic logistics network, built on trust, expertise, and local relationships.