The power of the ANZAC spirit was on full display when everyday people dug deep to help Subway® Australia raise a staggering $100,000 for the Returned and Services League of Australia (RSL). Subway® partnered with RSL Australia to launch a limited-edition Anzac biscuit ahead of ANZAC Day 2025, with proceeds from every biscuit sold supporting the organisation’s crucial services and programs to assist veterans. In just one month, sales of the popular biscuit baked to golden perfection from a traditional recipe contributed to raising $100,000 to directly assist veterans and their families.
RSL Australia National President Greg Melick praised the thousands of people across the country who showed their support by purchasing a Subway® Anzac biscuit.
He said the $100,000 donation would help the organisation provide vital care and assistance, and their families. “The funds raised will assist immeasurably in supporting veteran programs right around Australia and we are extremely grateful, ”Greg Melick said. “The Subway Anzac biscuit, baked from a traditional recipe dating back to World War One, was a great success and the RSL welcomes and greatly values the support of Subway. We look forward to a continuing association in the future, “he said.
Subway® Managing Director for Australia and New Zealand Shane Bracken said the limited-edition Anzac biscuit was a truly feel-good treat for an important cause.
“With all Subway restaurants being locally owned and operated, we know how important it is to engage with the community and give back wherever possible,” Mr Bracken said. “This year, we wanted to do something special to honour the brave men and women who have served our country and continue to inspire us with their courage and resilience. “I am grateful to our guests for whole heartedly embracing this purposeful partnership and helping us reach our fundraising target of $100,000 for the RSL.”