Business Franchise Australia

Children’s swim school opens its doors to adults

 

JUMP! Swim Schools, which are known nationally for teaching children life-saving swim skills, have decided to open their doors to teach adults as well.

 

The reasons why many adults don’t have basic swim skills are varied but the danger is certainly there, with Royal Life Saving Australia research showing one in four adults are unable to swim well. The most recent Royal Life Saving Australia Drowning Report data also showed the top age groups for drownings as adults aged 25-34, 35-44 and 65-74.

 

A select number of swim schools in the JUMP! network run the adult classes with more locations to follow over the coming 12 months.

 

Much like lessons for children, the program aims to introduce adults to the water in a safe and gradual way with small class sizes. JUMP’s industry-leading program has been adapted to cater specifically for adults. 

 

CEO of JUMP! Swim Schools Mark Collins said offering classes to adults was a natural progression for the brand and a community service they were very excited about providing.

 

Mark said they also encourage more men to come forward – a study by Royal Life Saving Society – Australia found that 60% of adults in swimming lessons are female, despite males being over represented in drowning statistics, accounting for 82% of drownings in 2022.

 

Lessons will take place during hours that kids’ lessons aren’t scheduled, including early mornings, during the middle of the day and later at night, allowing franchisees to maximise the use of their sites.

 

For more information or to book into an adult class, please visit www.jumpswimschools.com.au.