Business Franchise Australia


The Coffee Club training initiative recognised

Australia’s largest home-grown café group was bestowed top honours at the prestigious QSR Media Awards yesterday after walking away with the ‘Training Initiative of the Year’ Award.

The accolade was awarded in recognition of The Coffee Club’s new Learning & Development Program (L&DP) which was established as part of a system overhaul in late 2014.

The winning training initiative has had a substantial impact on The Coffee Club operations and bottom-line results. The top 10 stores to complete the new training program recorded an impressive 6.7 per cent increase in transactions and 6 per cent increase in same store sales growth.

The Coffee Club Group People Manager Tammy Ryder said winning the prestigious award was testament to the commitment of the team who designed, curated and implemented the program.

“Anchored in our mission of Good Food, Great Service and Excellent Coffee, our development curriculum arms our team members across all levels with the knowledge, skills and attitude to excel,” Ms Ryder said. 

“The new L&DP program consists of over 300 different online training modules, eight in-person classes, more than 10 hosted webinars, and a number of guides and resources – all of which are updated on a regular basis by the academy leads.

“With such a significant geographical footprint, our people are intrinsic to the fabric of our franchise. It’s only by equipping our team members, from the crews on the ground to the senior leadership team in HQ, that we can foster a culture of excellence.”

The Coffee Club’s award winning training initiative has been mapped to the Australian Qualifications Framework in partnership with a registered training organisation. Employees who complete certain stages of the program have the opportunity to be recognised with an accredited Certificate III, Certificate IV and Diploma of Hospitality from Performis.

The Coffee Club took out the Training Initiative of the Year title ahead of other noteworthy entrants including from Brisbane Motorway Services Pty Ltd, FedEx Express, MYOB and Pumpkin Patch.