IWG Seals First Franchise Deal in Australia
IWG, the world’s leader of flexible workspaces and coworking, has signed its first franchise deal in Australia, in partnership with the Adams Group. The deal will see IWG expand throughout Northern Queensland adding 10 centres under the Regus brand.
The partnership will extend IWG’s footprint into areas where demand for flexible office space among local businesses and entrepreneurs is increasing. The centres will be located in the Sunshine Coast, Townsville, Cairns, Noosa, Mackay, Rockhampton, Gladstone, Bundaberg, Hervey Bay and Airlie Beach.
The Adams Group are already the owners of one of the most successful franchise operations in Australia: Nightowl Convenience, which has 75 locations nationally and plans to grow to 100 by 2022.
“The appetite for flexible and coworking spaces was booming in Australia pre COVID and the pandemic has only increased demand. There is a clear gap in the market for a high-quality product in Queensland and our goal is to partner with Regus, the global leader, with a strong brand, professional infrastructure and worldwide network to fulfil this need,” said Adam Adams, CEO of the Adams Group.
“The franchise concept offers our partners the unique opportunity to make an attractive, high-yield investment with the know-how of the market leader and their local expertise. With a strong entrepreneurial spirit and a proven track record in the franchise space, the Adams Group is an ideal partner to grow the Regus brand in Queensland,” said Mark Bhardwaj, IWG’s Head of Partnership Growth in Australia and New Zealand.
“We are actively looking for franchise partners to capitalise on the growing demand in the flexible workspace industry outside the core CBD areas and are confident in adding another 10 – 20 locations to the Australian footprint by the end of 2020,” Bhardwaj added.
IWG currently operates in 77 locations in Australia, adding two new locations to its portfolio in the first half of 2020 with the opening of Spaces Riparian Plaza in Brisbane and Spaces 60 Martin Place in Sydney. In October, they are adding a third location with Spaces Two Melbourne Quarter, located in the Docklands.
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