When Australia dreams, we all win!
Are you looking to grow your business by selling a product Australians know and love? If so, franchising with the Lott – Australia’s Official Lotteries could be for you!
The Lott offers Australia’s official lottery games from NSW Lotteries, Golden Casket, Tatts and SA Lotteries. This includes games like Saturday Lotto, Monday & Wednesday Lotto, Oz Lotto, Powerball and Instant Scratch-Its.
Investing in a the Lott franchise gives you the potential to increase revenue and join a strong Australian retail network that has been operating for more than a century.
A franchise from the Lott is the perfect complement to a range of small businesses; including convenience stores, convenience supermarkets, pharmacies, tobacconists, newsagencies and more.
General Manager Lotteries Retail Antony Moore said investing in a franchise with the Lott as a companion to your business could be the perfect way to drive additional traffic into your store.
“Adding the Lott products to your business attracts additional customers to your existing business, increases store visitation, and can potentially add to your customers’ basket size,” he explained.
“With each product sold, you will receive a commission and importantly ongoing operational, marketing and retail support to make the most out of your lotteries business.
“Australia’s official lotteries have been operating for more than a century and the Lott is the trusted mark in the Australian lottery landscape. We continue to invest in in-store customer experiences, innovative marketing campaigns, and new retail image technology so our franchisees can reap the rewards.”
One long-standing franchisee with the Lott is Bishops News Nextra in Goondiwindi. This outlet has been operating a the Lott by Golden Casket franchise for 50 years and is testament to the ongoing support the Lott provides franchisees as their businesses change and grow.
Bishops News Nextra owner Jack Bishop said his grandfather, Victorian watchmaker Archie Bishop, first opened the store in 1911 to offer locals their daily dose of news and keep them up to date on the world’s current affairs.
“Since then, four generations of the Bishop family have worked in and it has seen many changes to meet the changing needs of our community,” he said.
“You can’t beat the thrill of helping one of your customers become a lottery winner!
“After all these years, people always ask me how to win the big one. My advice has never changed – you’ve got to be in it to win it. You can’t get crook at the that wins. If you’ve got a ticket in your hand, you’re in with a chance.”
Mr Bishop shared how much change he had seen over the years to the lottery business as well as changes in his store.
“Importantly, we’ve been prepared to change with the times and that’s how we’ve prospered,” he said.
“Lotteries has been a big part of our business for more than a century and long may it continue!
“We diversified a few years ago and started offering personalised engraving and gifts, which is the perfect accompaniment to the Lott and the newsagency side of the business. People often stop in, pick up a gift, grab a card and include an Instant Scratch-Its or lottery ticket too.”
Incorporating the Lott in your outlet could be more attainable than you think. If you would like to find out more information, please refer to the website thelott.com/franchisee or email firstname.lastname@example.org.