Despite lockdown and the continued effects of COVID-19, Xtend Barre has raised its performance levels in Australia, while maintaining key revenue streams across all states.

Owned by Collective Wellness Group, Xtend Barre Australia has introduced online classes, called Xtend @ Home. It’s an online workout program that builds strength and confidence, while delivering results.




With studios closed in some states along the Eastern Seaboard, the fitness brand turned its focus to virtual classes, empowering their members to stay active while at home and offering a new dynamic expansion to their business model.

Head of Franchise Sales and Development at Collective Wellness Group, Jason Stubbings emphasises that members have enjoyed the change of pace and flexibility, explaining that, “85 per cent of our first timers are coming back for more, with 33 per cent of our virtual members doing over 10 classes per month.” As restrictions start to ease across New South Wales and Victoria, the team are eager to open their doors again. They are also confident that their new online offering, which is included with every Xtend membership, provides more choice
for members and additional income streams for franchise partners.

One of their member’s survey responses said, “I never thought I’d say this, but I really do think I will continue with the online classes even after the lockdown ends. I’ve found it a brilliant way to start the day and very easy to slot into my schedule”. As more Australians turn their focus on health and wellbeing, there are also significant opportunities to re-evaluate careers and business goals. Owning an Xtend studio provides flexibility, where franchise partners can work their own hours by taking control of their own path.



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